We only use products that contain natural ingredients such as jojoba oil, aloe vera, avocado, neem, mint, lanolin, kelp, vitamins A, D, E and more.  These ingredients work to stop itching, help dermatitis, moisturize, remove odors, take out stains and yellowing, soothe skin, and rebuild damaged coats. All the shampoos and conditioners are PH balanced, biodegradable, and natural.